When Drue Kataoka and Svetlozar Kazanjiev of Silicon Valley got engaged they decided to start what they dubbed "The World's first startup registry." They started a website, linked with paypal and began "registering" for all of the things they would need for their new business. The result was outrageous and they received everything on their list several times over plus they got a ton of press and were even thrown a reception!
Read the full article from Entrepreneur Magazine - http://www.entrepreneur.com/magazine/entrepreneur/2009/december/204078.html
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